Is a Hybrid Production Company specializing in the disciplines of film
production, visual effects and branded entertainment.
We transform ideas into images, and utilize innovative technologies to deliver compelling content. At Lucid studios we bring advertising & entertainment closer together, across all media and all distribution mediums.
Shot on the Red One. This commercial seeks to position the brand as a
market leader that is strong as well as contemporary.
A corporate commercial for Lakson Investments - the investment management arm of one of the largest and most diversified business groups in Pakistan.
The right to express or debate all sides of any argument is a fundamental human right. Freedom Sound serves as an opportunity for us to explore the cinematic possibilities of this idea.
JWT asked us to execute HBL's Services TVC. We used symbolic visual effects to highlight each of the services bank offered by the bank and create a potent combination of tradition, modernity and technology.
The UBL Fund Managers Corporate TVC. Shot in 5 completely different settings yet with a common hook. A slice of life that targets the most common aspirations of its target audience in an unpretentious manner.
A metaphor for the journey of all those distanced from society.
In the poverty striken slums of Karachi, Pakistan - the Karachi United Football
Foundation are helping youth and communities through the unifying
power of football. Watch the trailer at the link below.
The United Stock Advantage Fund TVC for UBL Fund Managers highlights the product's key message and is true to its target audience. We developed the concept for this one along with every aspect of its execution.
Concept art for another first from our studio - stay tuned for details.